Are you struggling to make a dent in the online world?
Your voice isn’t being heard above the noise?
Your blog and Facebook posts aren’t getting any traction?
You don’t have much of an email list so even if you do have products or services to offer them, no one is there to listen?
Ok listen up because I’ve got a really fast (and lucrative) solution that works and I’ve used it in my own business time and time again.
When it comes to attracting an audience of your ideal customer, it can be really difficult when you’re just starting out, because you feel there is already so many people out there doing and saying what you’ve got to say, how can you possibly compete right?
Plus you’ve got less than 100 followers on Facebook, even less or a non existent email list, it doesn’t matter what you’re saying if no one is listening.
Adele and I have both been there, and we get it.
In 2008 I was running raw food classes on my compound in Saudi Arabia as a newbie Raw Foodist, without any qualifications, and that’s what spurned my 2nd web blog Girl on Raw.
At first some of the classes were not paid, they were just volunteer for community groups like the Women’s Group, the Environmental Group and even the Hospital Wellness program.
I became renown in my local community as the ‘raw girl’.
I even couldn’t escape it even when my gynaecologist came in following the birth of my son when I was trying to tell him I would increase my iron by beet juice only and he said “listen, I know you’re the raw girl, but you’ve lost quite a bit of blood and we need to ensure you have a high enough blood count before we release you…”
Eventually, and not long afterwards, I was running sell out raw food workshops and juicing information sessions, even running community cleanses (that my international followers wanted to join in on too!).
And some of these classes were while I was not formally trained as a raw chef.
My qualification came later in 2010, so it wasn’t necessary for me to be trained to have success with food workshops.
All that was needed was a demand for my classes and a transformation I was able to give them and judging by the feedback from my sessions, I was able to enact a transformation in my workshop participants.
My favourite part of the workshop was all of it – listening and watching you and the tasting, of course – and seeing some of the products you used that I have never heard of before – like Chia seeds – love them by the way.
Great atmosphere right down to the lighting and music 🙂 well presented and all guests were consistently attended to. Particularly benefitted from the explanations about what we were eating 🙂
I enjoyed all aspects of the class that were covered during the session from the nutrient background to the preparation.
It was a very social atmosphere. All of the food was very interesting…. which is a good thing.
Robyn is very well informed and articulate on the subject. She imparts helpful, accurate information to others in a very positive manner.
What followed was when I was traveling abroad for leisure, I was being approached to run workshops and classes all over the world, from everyday people to 5 star hotel chefs.
Not only was this financially rewarding (hello being paid for your passion and services) it was beginning to seal my fate as an expert in raw food and give me more credibility and following.
I was also able to interact face to face with whom would be my ideal customer which is important when creating your offerings – no point trying to guess what your customers need from you, go out and ask them – or do the best form of market research there is, work face to face with them.
Standing up in front of a group, strangely, automatically sets you up as someone that is interesting enough for people to listen to.
Not everyone has the guts to put themselves in front of others in a physical setting, but for those of us that do, are the true leaders and ensure that whatever you’ve got to say, will be listened to.
So make sure what you share counts 😉
By putting yourself in the sometimes uncomfortable position of being the centre of attention with a worthwhile message, you will start to attract those that want to hear more from you, both on and offline.
It can also lead to paid speaking events – some of them can be anywhere in the world…
Not only are you able to make bank on a topic you’re already super passionate about, but you will find these kinds of interactions personally rewarding – even if you’re an introvert – you’ll just need to schedule some down time following the event – I always like a week ha!
Recently she did a sellout cooking class in Melbourne, and even though it takes weeks of prior planning and effort and requires putting on a bra and your game face when dealing with people in person, following the class, she was full of buzz from knowing that she had really impacted her workshop attendees for the better.
She was able to get immediate feedback from their experience, not just by what they said, but also their body language and the questions they asked on the spot.
So if you’re struggling to make any money as a food blogger, health coach or some time of healthy whole foods chef or home cook, then I urge you to consider running in person cooking classes especially if you’re just starting out and don’t have many followers or haven’t yet built your community of raving fans.
– but hey even non newbies should consider adding cooking workshops to their repertoire because Adele and I are 8+ years into this and we still ensure part of our business model includes in person classes too 🙂
The benefits you will discover are:-
- generate fast revenue
- create and expand your reach of loyal fans and community
- connect with more of your ideal customers in person
- set yourself up as a recognised expert in your chosen niche
- be personally rewarded and fulfilled that you’re on the right path of following your passion to transform people through healthy living and eating.
If you want to learn the step by step process that both Adele and I use to plan, sell out and deliver our own cooking classes and workshops we invite you to a FREE no holds barred training that you can attend anywhere in the world, on Wednesday 17th August, 2016,
Register by clicking here.
We will even share our planning checklist that you can use, so the following the training you’ll have everything you need to start planning your very own sellout workshop.
But you have to register here.
We can’t wait to see you, the training will be LIVE but the replay will only be available for 24 hours following the live session so make sure you put it in your diary because you won’t want to miss it.